Design and Art news, reviews, comments and original features

Coca-Cola’s new London Headquarters is all Things Vintage

In April, Coca-Cola Company moved to its new London headquarter located in Wimpole Street, London W1 and replaced the company’s headquarters in Hammersmith W6.

The 66,000 square feet spans over four floors and will house 300 company employees coming from different parts of Europe. Aside from open plan office space, meeting rooms, hot desk facilities, the office also has a roof terrace and a cafe.

The interior of the 1920 re-purposed building has been refitted all throughout to cater to the company’s requirements. The design is a tribute to Coca-Cola’s heritage as well as its position in pop culture. The focal point at the center of the building is a staircase with a backdrop full of iconic Coca-cola memorabilia featuring designs and advertising paraphernalia that the company used throughout the years.

From the second floor on to the reception is a four meter-high installation art ceiling piece made of 30,000 acrylic ice chunks which are suspended on ultra-thin wires. The LED-illuminated artwork is a commissioned piece from British designer Stuart Haygarth.

“The new office creates an inspiring and motivating place to work which celebrates the heritage of The Coca-Cola Company and reflects the values and culture of our brand. We’re looking forward to moving into the heart of the West End and being even closer to many of our key partners and agencies,” said Sarah Hutton, the company’s Human Resources Director.

Linda Morey Smith, the principal director of MoreySmith, the company responsible for the amazing and vibrant design of the new The Coca-Cola headquarters, said, “Using the brand’s iconic history, we have created a space which also draws upon the vibrant energy of the organisation. The result is an environment for team happiness with uplifting and comfortable spaces for staff and visitors to work, meet, collaborate and socialise.”

Aside from its visual appeal, the entire refitting also bears sustainable design. The building achieved an SKA Gold rating because of its sustainable fit-out work. The building also has extensive LED lighting all throughout the interiors and features Photovoltaic (PV) cells on the roof which helps the building generate its own electricity.