Scott Herbst takes inspiration from the hyper-efficient and stylish ways of honeybees in creating an organization system that can turn messy spaces into sassy ones. The designer produced Hyve, which is a collection of storage products that can turn messy spaces into organizational hives.
Hyve is designed as hexagonal plastic bins which can be clipped or connected to its mate or to other accessories which are a part of the collection. Once connected to each other, Hyve can grow into a system which can even be customized to fit into a specific space. For example, a Hyve cell can be connected with magnetic hangers or wooden bars and then hang on white boards or refrigerators.
Herbst said, “The interlocking hexagonal geometry is 100 percent mother nature’s design.” He added, “We’re paying tribute to honey bees for their inspiration and organized energy.”
In the past, Herbst has worked with Home Depot and Crate & Barrel in designing storage units. However, he decided that Hyve will be marketed and designed within his own brand. Herbst has observed that if a designer develops, markets and produces his own products, he is forced to make the right decision and modifications from conceptualization to actual production.
“Often times we have the luxury of designing cool things and handing them off for our clients and partners to struggle through manufacturing and delivering to market.” Herbst commented.
With this experience, Herbst was able to create tangible improvement out of the concept. In addition, he was able to create nesting cells as part of the packaging which are more compact and inexpensive when it comes to shipping. Herbst also opted to use low-key, environmentally-friendly paperboard ribbon in monochromatic scheme to package the product.
Hyve can now be preordered through Kickstarter. A three-pack set costs $19. For $250, clients can get a customized Hyve set which will be tailor-fitted for the space which Herbst and his team will design themselves.
