Every year Modernism Week, a California non-profit that celebrates mid-century architecture and design, hosts a signature "festival" called the February Event.
Kelly Lee, a Beverly Hills stylist calls the event "the Fashion Week of interior design" on her website, Kelly Golightly.
The Palm Springs Art Museum's Architecture and Design Council, a group of "local design and architecture aficionados," organized the first February Event in 2006 and Palm Springs is a natural location for it. The Southern California city is renowned for modern architecture.
More than one thousands people attend, according to Architecture Digest.
The event includes bus and house tours, film showings, lectures, luncheons and vintage trailer shows at the Hilton Hotel. HGTV's John Gidding, James Magni, Land Rover's Design Director & Chief Creative Officer Gerry McGovern, BBC and Bravo TV personality Stephen Collins and many others lectured this year. A number of famed artists also take part. The guest list is impressive.
And in true Palm Springs fashion, there is a plentiful number of cocktail hours each day as well.
The Retro Martini Party is at the Walt & Lily Disney Residence on the world famous Smoke Tree Ranch. It has the "reputation as the most sophisticated" of the events at the celebration, which ends Feb. 23.
Next year, upsell the lectures and downplay the parties to convince your boss you need to spend the week in Palm Springs — assuming your boss doesn't already mark it on their calender and look forward to it.
This tweet is old (2012), but is still a gem.
The sponsors of Illuminated Modern event which lights significant architectural buildings in PS enjoy a sunset bus tour pic.twitter.com/ppcqOJgm
— Modernism Week (@ModernismWeek) February 23, 2012
