NYFU (New York FUnctional FUrniture), which was launched in February 2014, attributes its furniture design solutions to the designers’ experiences and living within the urban community. The result is a unique manufacturing and retailing process of their furniture pieces that have distinct features of being high-quality, affordable and multi-functional.
The Seatpacking sofa bed, which takes its name from New York’s Meat Packing District is packed with multi-functionality, making it one of the brand’s most popular item. This sofa made from fine Turkish fabric can be folded to become a bed. Meanwhile, the Lego Table can be transformed from a coffee table to a bookcase. And the Transformer furniture can become a sofa bed out of an individual seating furniture.
NYFU’s products are popular among people who are into smart design solutions and to those who are living in small-size urban dwellings. Aside from being multi-functional, their furniture pieces are also very affordable, allowing clients to save up to 40% on their items compared to other furniture retailers. The startup company also offers free shipping and return in New Jersey, New York and the East Coast.
Efe Kababulut, one of NYFU’s co-founders said that his passion for affordable and quality furniture design stemmed out from his experience while living in the Big Apple and this is how they approached their startup business.
Efe says, “I love New York and living in small apartments showed me how important multi-functional furniture was. But most of the items on the market were expensive. In addition, New Yorkers have amazing taste and don't want to comprise quality for price. We think we've been able to fill that void in the market by controlling costs while offering an amazing product to furniture shoppers."
