U.S. Open VIP Suites: How Moët and Emirates Are Elevating the 2026 Tennis Experience

At the U.S. Open 2026, some of the most impressive spaces are located away from the tennis court. Inside Arthur Ashe Stadium, major brands are turning hospitality suites into highly designed destinations, giving select guests an experience that combines premium dining, distinctive interiors, cocktails and close-up views of the action.

The latest wave of U.S. Open VIP Suites reflects a broader shift in Luxury Sports Hospitality. Rather than functioning simply as private boxes with better seats, these spaces are being designed to feel like restaurants, lounges, private clubs and even luxury aircraft cabins.

From Emirates' aviation-inspired retreat to the Moët & Chandon tennis club concept, the suites offer a glimpse at how the tournament is changing the way premium guests experience tennis.

Emirates Takes Flight Inside Arthur Ashe Stadium

One of the most distinctive additions to the U.S. Open Hospitality lineup in 2026 comes from Emirates. The airline has introduced a newly designed 1,579-square-foot suite that brings elements of its premium aircraft cabins into Arthur Ashe Stadium.

The space features cream leather seating, woodgrain finishes and contemporary details inspired by Emirates' aircraft interiors. Its centerpiece is the airline's A380 onboard bar, recreated inside the stadium for the first time.

The concept extends beyond visual branding. Guests receive premium dining and beverages while watching live matches from the suite, creating an environment intended to replicate some of the comfort associated with Emirates' premium travel experience.

The airline is celebrating its 15th consecutive year as the official airline partner of the U.S. Open in 2026, making the new suite part of a long-running relationship with the tournament.

The Emirates space also demonstrates why Luxury Event Spaces have become such a prominent feature of major sporting events. The design is not simply intended to look attractive. It translates an established brand experience into a setting built around live tennis.

Moët & Chandon Creates a Tennis Club Above the Court

The Moët U.S. Open experience takes a very different approach. Instead of recreating another environment, Moët & Chandon draws on the visual language of a traditional tennis club.

The champagne brand's hospitality space incorporates tennis-inspired décor while giving guests access to its signature champagne offerings and cocktails. In 2026, the brand is also introducing Moët Serve, a new offering available at its U.S. Open bar, alongside selections from its champagne portfolio.

The concept fits naturally into the tournament's atmosphere, where tennis culture and New York social life intersect. It also illustrates how beverage brands are using hospitality spaces to create experiences that extend beyond a product served at a bar.

Moët is not the only brand taking this approach. Rolex uses its suite to emphasize craftsmanship and refined design, while Grey Goose has redesigned its space around the feel of a French hotel. Dobel Tequila incorporates recycled tennis balls into its design, connecting its hospitality concept to the sport itself.

Together, the spaces create a collection of distinctly different Luxury Event Spaces within the same stadium.

What Makes the U.S. Open VIP Suites So Exclusive?

The appeal of U.S. Open VIP Suites goes beyond premium seating. Official 2026 U.S. Open Premier packages include private luxury suites accommodating between 22 and 35 guests, along with premium dining and other hospitality amenities.

The tournament has also introduced The Blue Room, a temporary premium hospitality space on the club level of Arthur Ashe Stadium. The space offers premium dining, an all-inclusive premium liquor program and courtside access. Other options include The Club, The Overlook, Courtside Signature and the Westside Box.

These offerings are arriving as Arthur Ashe Stadium undergoes an $800 million transformation. The renovation is expanding premium seating and hospitality areas, with permanent clubs including the Bunker Club and Courtside Club planned for 2027.

That development helps explain the growing emphasis on hospitality throughout the U.S. Open. For guests, the experience can include dining, drinks, private spaces and dedicated service in addition to watching a match. For brands, the suites offer an opportunity to build environments that communicate their identity through architecture, furniture, food and service.

U.S. Open 2026 Signals a New Era of Tennis Hospitality

The U.S. Open 2026 is showing how the modern Tennis VIP Experience is becoming increasingly connected to design and lifestyle. Emirates brings an aircraft-inspired environment to the stadium, while Moët & Chandon creates a sophisticated tennis club atmosphere. Rolex, Grey Goose and Dobel offer still more interpretations of luxury hospitality.

What distinguishes these spaces is their ability to make hospitality part of the event rather than something separate from it. Guests can move between watching world-class tennis and experiencing carefully designed environments that would feel at home in a luxury hotel, private club or high-end restaurant.

As Arthur Ashe Stadium continues its transformation, the 2026 suites provide an early look at where U.S. Open Hospitality is heading. The tournament remains centered on tennis, but for premium guests, the setting surrounding the court is becoming an increasingly important part of the experience.